Check out the latest infographics detailing Samsung's Q4 performance

Last updated: March 5th, 2020 at 14:47 UTC+01:00

The quaternary quarter of 2019 was an interesting one, with Apple tree once once more condign a real threat to Samsung in terms of global smartphone shipments, and with Samsung maintaining leadership in a few regions.

Counterpoint Research has at present published a couple of infographics summarizing the key market place activities that took identify over the last quarter. They comprehend not merely the smartphone market merely the feature telephone segment also.

Samsung maintains leadership in iii/5 regional markets

Samsung and Apple tree were the almost influential smartphone vendors in Q4 in terms of global shipments. They were on equal ground, with each company covering 18% of global smartphone shipments throughout Q4.

However, Samsung managed to cover a whole lot more than of the LATAM and MEA markets, while Apple was dominant but in North America. In Europe where the Korean tech behemothic recently extended its influence, both Samsung and Apple had the same 27% marketplace share (each), and in Asia, Samsung failed to make it into the Tiptop v list.

Overall, the total global smartphone shipments in Q4 2019 grew 2% year-on-year, and all of the vendors combined have shipped around 401 million devices in the last quarter of the yr.

Samsung is the fourth-largest feature phone vendor

As you're probably enlightened, Samsung'due south mobile product portfolio is not limited to smartphones, and the company too continues to sell characteristic phones in fundamental regions. Samsung was the fourth-largest global feature telephone vendor in Q4 2019, after iTel, HMD, and Tecno.

Samsung secured 17% of the feature phone segment in India but it missed the Top five list in all the other regions including the residue of Asia, North America, Europe, LATAM, and MEA. Nevertheless, it still is an impressive performance from Samsung's part given that it'south been less than six months since the company partnered with Dixon to enter the Indian feature phone market.

It's worth noting that global characteristic telephone shipments take declined 12% YoY, even though the segment grew ten% YoY in MEA. This is an inevitability of the aging technology, and eventually, we tin can expect feature phones to be phased out entirely, whether information technology will be in two, three, or in ten years from now. As mobile technology advances, budget smartphones should become increasingly cheaper to the betoken where they might become more compelling than characteristic phones even in emerging markets.